Information Strategy

Your customers are generating massive amounts of information as they browse your website, view your adverts, and buy your products. Information strategy is all about making sense out of this data, identifying the exact bits of information that are relevant to your business, and understanding how to increase sales and reduce costs based on this.

Knowing how to capture and store this information in a usable format is critical to responding quickly to customer demands and trends. The strategy around this has to be carefully designed to allow the organisation to retain agility and productivity. Kamkash is highly experienced in supporting Fortune 100 companies in these activities, and has the consultants with extensive domain knowledge

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Buying Patterns

Understanding your customer buying trends is important to help manage stock production, and seasonal marketing campaigns. The granularity of data collected during this process is important as it determines how much detail you can extract. With the correct amount of information you can greatly reduce wasted stock and storage space, optimise your staff resourcing requirements, and maximise your distribution channels to increase profit margins.

Browsing Behaviour

When your customers view your products, whether it is instore, or online, what path do they take? What products do they take off the shelves and put back, or which items do they click on and not buy? These small tidbits of information, if captured correctly, can be used to generate deeper awareness of your customers preferences, and what exactly is required to move your products.

Marketing Campaign Response

You can run many marketing campaigns, and measure the ROI of individual campaigns, but do your metrics tell you how successful the media design was, or how effectively you captured a specific market segment? Careful design of information capture on your marketing campaigns can more than just sell your products. You can determine the demographics of buyers that come in through various channels, determine where in the sales pipeline they fell out, and understand exactly what type of campaign that segment responds to.

Expansion Plans

Deciding to market to a different area, region or territory can be risky if you don't know the area. Understanding where your competitors are selling is not enough. The specifics of the buyers is key, as different cultural attitudes may apply, and different techniques may need to be employed. By understanding your existing buyers, and through the necessary research on key variables that your buyers have demonstrated to you, penetrating the new market can be made that much easier.

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