Digital Marketing Statistics 2017-03-03T09:03:43+00:00

Digital Marketing Trends and Statistics

As a digital marketing agency specializing in content creation and marketing, we collect and publish tons of statistics on a daily basis. We end up having to bookmark and/or search for these very important statistics over and over again. To make our job easier (and yours), Kamkash is publishing this master list of the latest digital marketing trends and statistics.

CONTENT CREATION
CONTENT MARKETING
LANDING PAGE
MOBILE MARKETING
SOCIAL MEDIA
EMAIL MARKETING
STATISTICS ON SEO
CONVERSION RATE
INFLUENCER MARKETING

INDEX – CONTENT CREATION STATISTICS

60%

60% of digital marketers say their biggest challenge is producing engaging content. Content Marketing Institute.

39%

39% of marketers believe that more of their budget should be allocated to the acquisition or creation of compelling visual assets. CMO Council.

74%

74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%).  Socialmediaexaminer

Being #1 will drive traffic, but not everybody will commit to clicking. If you’re #1 for “yellow widgets”, you can expect to get 330 visits per month. Chitika

When the images are relevant, readers spend more time looking at the images than they do reading text on the page. Nngroup

Liked and shared on social media 3 times more than other any other type of content – Infographics. Massplanner

Facebook posts with images see 2.3x more engagement than those without images.  Buzzsumo

The top 3 organic results (#1, #2, #3) capture 61% of clicks. ProtoFuse

4 times consumers prefer to watch a video about a product than to read about it. Animoto.com

3rd and 5th page receive a total of just 2.42 % and 1.07% respectively of the total number of customers searching for anything online. AOL’s search engine logs

Social ad spending has doubled over the past two years. iMedia Connection

56% of marketers believe that personalized content promotes higher engagement rates. IBM Digital Experience Survey

The top 5 local marketing tactics are: social media marketing, search engine optimization, mobile-friendly website, facebook advertising and search engine advertising. ReachLocal

75% of digital marketers say face-to-face events are the most effective marketing tool. Usabilla

51% of marketers say that video content produces the best ROI. Syndacast

INDEX – CONTENT MARKETING STATISTICS

60%

60% of marketers create at least one piece of content each day. eMarketer

87%

87% of the most successful say they are able to quickly adjust their content marketing strategy CMI

7.8x

Content marketing leaders experience 7.8 times more site traffic than non-leaders Kapost

60% of marketers report that hiring marketing content talent is “somewhat difficult. Kapost

61% of consumers are influenced by custom content. Dragon Search Marketing

Consumers who click and share content online are nine times more likely than non-sharers to go on to buy. RadiumOne

71% marketers use broad keywords to capture leads at the top of the purchase funnel. Regalix

73% of surveyed consumers found that content with a strong personality helps in forming loyal relationships Econsultancy

Marketers who prioritize blogging and its marketing are 13 times more likely to stumble upon a positive ROI Socialeemedia

85% of the most successful deliver content consistently CMI

People who succeed at becoming leaders in the world of content marketing people who craft compelling, valuable content that gets to the heart of their readers  CMI

56% of marketers believe that personalized content promotes higher engagement rates. IBM digital

Marketers who produce high-quality, relevant content enjoy audiences who spend significant time on their sites. NewsCred Insights

Content Marketing costs 62% less than outbound marketing and generates more than 3 times as many leads. DemandMetric

61% of the most successful content marketers have a documented strategy, while only 2% of the least successful have one CMI

INDEX – LANDING PAGE STATISTICS

220%

Long landing pages can generate up to 220% more leads than above the fold call-to-action Marketingexperiments

55%

Companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15 Hubspot

44%

Only 44% of companies use split testing software. It should be 100%. Seogadget

Creating & testing landing pages is one of the top five challenges faced by B2B marketers Marketingexperimentsa

44% of clicks for B2B companies are directed to a home page, not a landing page. Marketing Sherpa

Only 1 out of 8 A/B tests have driven significant change Conversion XL

Using videos on landing pages can increase conversions by 86% Eyeview digital

The average conversion rate for a B2B landing page is 13.28%. Wishpond

80% of all traffic goes to the top 10% of landing pages. TrcuConversion

Only 50% of companies have mobile-optimized landing pages. Adobe

The average conversion rate for a B2C landing page is 9.87%. Wishpond

48% of landing pages contain multiple offers. Marketing Sherpa 

INDEX – MOBILE MARKETING STATISTICS

80%

80% of internet users now own a smartphone. Smart Insights

1/3

Over a third of email subscribers read their newsletters exclusively on mobile devices. Informz

57%

57% of users say they won’t recommend a business with a poorly designed mobile site. CMS Report

Mobile messaging — particularly SMS and email — has the broadest reach and highest adoption among mobile users. Messaging apps, are gaining fast in popularity and offer more innovative and engaging outreach options. IAB

68% of companies have integrated mobile marketing into their overall marketing strategy. Salesforce

We have reached the mobile tipping point: All new data consumption is coming from mobile. TechCrunch

App usage (90%) dominates browsers in mobile usage. Smart Insights

Average smartphone conversion rates are up 64% compared to the average desktop conversion rates. CMS Report

Location-based apps and beacons offer additional data that can enhance targeting capabilities. IAB

Pinterest – the most mobile social network. 64% of its traffic comes from smartphones or tablet devices. Mobile Marketing Watch

Mobile ad spend continues to lag mobile time spent, providing an opportunity for creative marketers. IAB

Apps account for 89% of mobile media time, with the other 11% spent on websites. Smart Insights

58% of companies surveyed have a dedicated mobile marketing team. Salesforce

Midway through 2015, mobile video plays exceeded 44% — up 74% from 2014 and up a whopping 844% since 2012. Ooyala

Smartphones have overtaken tablets and laptops for gaming in the US, with over three-quarters now using their mobile. Paypal

INDEX – SOCIAL MEDIA MARKETING STATISTICS

2 Hrs

The average internet user spends nearly 2 hrs browsing social media networks daily. Telegraph UK

90%

90% of Millennials now use social media, while only 35% of people over 65 do.  Pew Research Center

61%

61% of startups use social media for marketing. TNW News

Since Social Media now comes in as a part of the buyer’s journey, customers tend to convert at a 129% higher rate. They are also likely to spend 4x more than those without a social component. Deloitte

Social media reviews and comments tend to influence the shopping behavior of 67% of consumers. PwC

On average, brands only respond to only 1 of 8 social messages in 72 hours or fewer. Sprout Social

Both SMM and SEO were titled as the most difficult digital marketing tactic. It is time intensive requiring skilled resources. Ascend2

Of the 7.2 bn people on earth, 3 bn have Internet access, 2.1 bn are active on social media; and 1.7 bn use social networks from a mobile device. Link Humans

The average social media user maintains 5 accounts. Link Humans

Website traffic and vanity metrics (friends, likes, followers) are the most common metrics marketers use to measure the business impact of social media. The CMO Survey

33% of millennials identify social media as a preferred channel for communicating with businesses. MarketingSherpa

The top three goals for social media marketing programs are brand awareness (74%), website traffic (53%), and lead generation (41%). Simply Measured

61% of startups use social media for marketing. TNW News

Marketers plan to invest the most on Instagram advertisements (72%), followed by Facebook (61%), Pinterest (41%), Snapchat (36%) and surprisingly Amazon (34%). MediaPost

Tumblr – 230 mn active monthly users worldwide and is adding 120,000 new users each day. InfinitDatum

71% of consumers having a good social media service experience with a brand are likely to recommend it to others. Ambassador

Only 20% of Facebook posts generate an emotional response while no ads did. AdEspresso

93% of organizations use social media content as their main content marketing tactic. Content Marketing Institute

74% of businesses plan to use social media marketing. ReachLocal

INDEX – EMAIL MARKETING STATISTICS

18x

Emails that are relevant to the recipient drive 18x more revenue than general broadcast emails. Mailigen

70.5%

Automated email messages average 70.5% higher open rates and 152% higher click through rates than usual marketing messages. Epsilon Email Institute

13 Hrs

Employees spend 13 (Average) working hours each week in their email inbox.  McKinsey & Company

90% of email gets delivered to the intended recipient’s inbox. Forrester Research

83% of B2B marketers use email newsletters for content marketing. Content Marketing Institute

Personalized email messages improve click-through rates and conversions by over 10% Aberdeen

Email marketing was the top channel for increase in digital marketing spend over the last year Relevate

72% of organizations ask their audience to subscribe to e-Newsletters. Content Marketing Institute

Companies that send out automated emails are 133% more likely to send messages that correspond with a customer’s purchase cycle. Lenskold and Pedowitz Groups

Email subscribers are 3x more likely to share your content via social media than from other sources. QuickSprout

72% people prefer to receive promotional content through email  MarketingSherpa

Email marketing drives more conversions than any other marketing channel, including search and social.  Monetate

For every $1 spent, email marketing generates $38 in ROI. Campaign Monitor

Segmented, targeted and triggered campaigns drive 77% of ROI DMA

Whether your emails are attention-worthy or not is decided in 0 to 3 seconds. US Consumer Device Preference Report

INDEX – SEO STATISTICS

100 bn

Google gets over 100 billion searches a month worldwide. Mashable

93%

93% of online experiences begin with search engines. Imforza

72%

72% of marketers believe relevant content creation is the most effective SEO tactic. Ascend2

70-80% of users ignore paid ads. Focusing only on organic results Imforza

96% of marketers use Search Engine Marketing to provide informational and educational content. Regalix

76% of marketers use Social Media to support & boost SEO. Regalix

81% of B2B purchase cycles start with a simple web search and 90% of buyers say when they are ready to buy – They’ll find you. Earnest Agency

72% of consumers who did a local search visited a store within 5 miles. WordStream

57% of B2B marketers say SEO has the biggest impact on lead generation. NewsCred

While the top Google listing gets about 1/3 of all clicks, the organic results earning the 2nd, 3rd, and 4th spot now receive the other 63% of the clicks, leaving only 4% of clicks for anything lower. Business 2 Community

A study by Moz and BuzzSumo analyzed the shares and links of over 1 million articles and found that long form content of over 1,000 words consistently receives more shares and likes than shorter form content Moz

95% of marketers use search engine marketing for inducing loyalty among their existing customers. Regalix

INDEX – CONVERSION RATE STATISTICS

$1

For every $92 dollars spent acquiring customers, only $1 is spent converting them Econsultancy

22%

Only about 22% of businesses are satisfied with their conversion rates Econsultancy

60%

60% of online marketers plan to do customer journey analysis to improve their online conversion rates Marketing Charts

Re targeted users are 70% more likely to convert. HubSpot

Digital marketers allocating more of their budgets to optimization tend to have more success with their conversion rates. Marketing Charts

To find out which is better, google ran more than 7,000 A/B tests in 2011 alone. Pardot

Lack of resources – 54% and lack of budget – 35% are the leading barriers respondents named to improving conversion rates. Marketing Charts

A/B testing is the most used method for improving conversion Econsultancy

It’s not rocket science: the fewer questions you ask, the greater your form-fill rate will be. Clickz

Using correct targeting & testing methods can increase conversion rates up to 300%. Marketingexperiments

A delay of one second in the landing page response time can result in a seven percent fall in conversions. A business making $1000 a day could be losing more than $25K in a year. Kissmetrics

INDEX – INFLUENCER MARKETING STATISTICS

74%

74% of people turn to social networks for guidance on purchase decisions. Ogilvy Cannes

11x

Influencer marketing content delivers 11x higher ROI than traditional forms of digital marketing. TapInfluence

73%

73% of marketers say that they have allocated budget for influencer marketing. Forrester

On an average, businesses generate $6.50 for every $1 invested in influencer marketing. Convinceandconvert

57% of beauty and fashion companies use influencers as part of their marketing strategies. An additional 21% are also planning to join in. ION

Twitter users report a 5.2x increase in purchase intent when exposed to promotional content from influencers. Twitter and Annalect

40% of people say they’ve purchased an item online just after seeing it being used by an influencer Twitter and Annalect

YouTube stars are perceived as 17X more engaging and 11X more extraordinary than mainstream stars. Variety

70% of influencers feel that the most effective way to collaborate with brands is through an influencer marketing platform. TapInfluence & Altimeter

92% of people trust recommendations from individuals over brands – even if they don’t know them Nielsen

81 percent of marketers who have used influencer marketing find it to be effective. Emarketer

51% of marketers believe they get better customers from influencer marketing. Tomoson

Customer acquired through word-of-mouth advertising has a better retention rate by 37% Slideshare/ brandonmurphy

Percentage of marketers planning to increase their influencer marketing budgets- 59% Socialmediatoday

86% of women turn to social networks before making a purchase. Alistdaily

32% of US influencers who currently work with brands, cite Facebook as the best platform for influencer marketing, followed by Instagram 24%. emarketer

71% of consumers are more likely to make a purchase based on a social media reference. Alistdaily