Blog

Interview with Social Media Marketing Expert Siddharth Rajsekar

By | January 17th, 2017|Social Media Marketing|

Siddharth Rajsekar is a musician turned social media geek, speaker, podcast host and an entrepreneur at heart. He has racked up more than 5,000 hours of experience as an expert in social media marketing, consulting, social networking, web branding, SEO, PPC and other forms of digital marketing. In 2004, Siddharth was inspired by Robert Kiyosaki’s ‘Rich Dad [...]

Interview with Email Marketing Evangelist Arturs Bernovskis

By | January 7th, 2017|Digital marketing|

Email marketing evangelist Arturs Bernovskis is Chairman of the Board and Co-founder of Mailigen, an email marketing service and platform that serves thousands of clients worldwide. Arturs Bernovskis The company has offices at key locations in the U.S., Europe and China. Arturs manages Mailigen’s two prime functions - operations and finance. Before Mailigen, he has previously founded [...]

How Lead Nurturing Helps Increase Conversions

By | December 29th, 2016|Digital marketing|

So you’re looking at your traffic analytics dashboard and seeing a lot of visitors and pageviews, but no conversions. It’s a common issue on the web, especially on blogs, where the conversion rates are abysmally low. The answer is simple - you need an effective lead nurturing strategy to increase conversions. Hitting someone with a [...]

Interview With Influencer Marketing Guru Mangal Karnad

By | December 23rd, 2016|Digital marketing|

Kamkash caught up with Influencer Marketing Guru Mangal Karnad to get some insight into what she does, and get some tips on how to improve on the digital marketing services we provide. Influencer Marketing Guru Mangal Karnad Mangal D. Karnad is the co-founder of FableSquare, an Influencer Marketing Agency based in Bangalore. [...]

Digital Marketing Strategy for Tech Startups

By | December 16th, 2016|Content Marketing, Digital marketing|

Before we start discussing strategies, let’s just take a moment to step back and figure out why this is so important. Take a look at these statistics on startup failure: 25% of all new businesses don’t make it past the first year. 50% of all new businesses fail within the first five years. 10% of [...]

SEO Content Writing Tips For Writers Only. Bots Not Welcome

By | December 10th, 2016|Content Creation|

Content writing I’m going to start this article on SEO content writing tips by telling you to ignore the search engines. Throw the anchor texts overboard. Let your keyword density be fluid and natural. For sure, the tips, checklists and SEO tools mentioned below will help you rank better than content that hasn’t [...]

Decide on Your Online Marketing Budget

By | December 2nd, 2016|SEO|

Decide on Your Online Marketing Budget In this article, I will try to help you figure out how much of your online marketing budget should be allocated to which channels, and understand the reasoning behind it. For example, small businesses typically start with a marketing budget of around 20% of their sales. But if your [...]

Top SEO Tools for Content Creation and Marketing

By | November 25th, 2016|Content Creation, Content Marketing, SEO|

Top SEO Tools for Content Creation and Marketing Optimizing content for search engines is a tricky business. When you let it rip and write what comes to mind, the page flows nicely and looks natural. But then it won’t have any keywords to attract search traffic. On the other hand, highly optimized pages stuffed with [...]

How to Use Stories for Content Creation

By | November 15th, 2016|Content Creation|

An article on how to create the perfect tagline has been rattling around in my head, but then I have a deadline to write this one on story telling for brands. So I'm going to try to combine the two by telling you a story on how a company I met recently came up with [...]

Digital Marketing Plan For Your Business

By | November 11th, 2016|Content Marketing, Digital marketing|

This article will help you in creating a digital marketing plan for your business. Online marketing has a lot of components and interconnected elements, and you should ideally be present on all the channels that your customers are on. What this means is that you can’t just do content marketing or SEO or email marketing, [...]