Blog

Interview With Semantic Search and SEO Expert David Amerland

By | February 14th, 2017|Content Creation, SEO|

“Real search is about providing valuable information when it’s really needed to those who are actually looking for it.” - David Amerland David Amerland, a chemical engineer turned semantic search and SEO expert, is a famed author, speaker and business journalist. He has been instrumental in helping startups as well as multinational brands [...]

When to Start a Startup – Interview With IISc Professor Parameshwar Iyer

By | January 30th, 2017|Content Creation|

I recently attended a startup event (ARISE) organised by the IIT Kharagpur Alumni Association. During the event, I managed to sit down for a quick chat with Professor Parameshwar P Iyer, Principal Research Scientist and Head, Placement and Industrial Liaison, Department of Management Studies, Indian Institute of Science, Bangalore. As a digital marketing agency, we [...]

Interview with Social Media Marketing Expert Siddharth Rajsekar

By | January 17th, 2017|Social Media Marketing|

Siddharth Rajsekar is a musician turned social media geek, speaker, podcast host and an entrepreneur at heart. He has racked up more than 5,000 hours of experience as an expert in social media marketing, consulting, social networking, web branding, SEO, PPC and other forms of digital marketing. In 2004, Siddharth was inspired by Robert Kiyosaki’s ‘Rich Dad [...]

Interview with Email Marketing Evangelist Arturs Bernovskis

By | January 7th, 2017|Digital marketing|

Email marketing evangelist Arturs Bernovskis is Chairman of the Board and Co-founder of Mailigen, an email marketing service and platform that serves thousands of clients worldwide. Arturs Bernovskis The company has offices at key locations in the U.S., Europe and China. Arturs manages Mailigen’s two prime functions - operations and finance. Before Mailigen, he has previously founded [...]

How Lead Nurturing Helps Increase Conversions

By | December 29th, 2016|Digital marketing|

So you’re looking at your traffic analytics dashboard and seeing a lot of visitors and pageviews, but no conversions. It’s a common issue on the web, especially on blogs, where the conversion rates are abysmally low. The answer is simple - you need an effective lead nurturing strategy to increase conversions. Hitting someone with a [...]

Interview With Influencer Marketing Guru Mangal Karnad

By | December 23rd, 2016|Digital marketing|

Kamkash caught up with Influencer Marketing Guru Mangal Karnad to get some insight into what she does, and get some tips on how to improve on the digital marketing services we provide. Influencer Marketing Guru Mangal Karnad Mangal D. Karnad is the co-founder of FableSquare, an Influencer Marketing Agency based in Bangalore. [...]

Digital Marketing Strategy for Tech Startups

By | December 16th, 2016|Content Marketing, Digital marketing|

Before we start discussing strategies, let’s just take a moment to step back and figure out why this is so important. Take a look at these statistics on startup failure: 25% of all new businesses don’t make it past the first year. 50% of all new businesses fail within the first five years. 10% of [...]

SEO Content Writing Tips For Writers Only. Bots Not Welcome

By | December 10th, 2016|Content Creation, Digital marketing|

Content writing I’m going to start this article on SEO content writing tips by telling you to ignore the search engines. Throw the anchor texts overboard. Let your keyword density be fluid and natural. For sure, the tips, checklists and SEO tools mentioned below will help you rank better than content that hasn’t [...]

Decide on Your Online Marketing Budget

By | December 2nd, 2016|Digital marketing, SEO|

Decide on Your Online Marketing Budget In this article, I will try to help you figure out how much of your online marketing budget should be allocated to which channels, and understand the reasoning behind it. For example, small businesses typically start with a marketing budget of around 20% of their sales. But if your [...]

Top SEO Tools for Content Creation and Marketing

By | November 25th, 2016|Content Creation, Content Marketing, SEO|

Top SEO Tools for Content Creation and Marketing Optimizing content for search engines is a tricky business. When you let it rip and write what comes to mind, the page flows nicely and looks natural. But then it won’t have any keywords to attract search traffic. On the other hand, highly optimized pages stuffed with [...]