About Nishant Maliakel Oommen

A dreamer with a penchant for outdoor running, content creation is one of Nishant‘s forte. He thrives in challenging environments and is adroit in inbound marketing. His technical education and experience have enabled him to turn creative thoughts into written reality, His strategic research methodology made him Kamkash’s Research Champion.

Interview with Social Media Marketing Expert Siddharth Rajsekar

By | January 17th, 2017|Social Media Marketing|

Siddharth Rajsekar is a musician turned social media geek, speaker, podcast host and an entrepreneur at heart. He has racked up more than 5,000 hours of experience as an expert in social media marketing, consulting, social networking, web branding, SEO, PPC and other forms of digital marketing. In 2004, Siddharth was inspired by Robert Kiyosaki’s ‘Rich Dad [...]

How Lead Nurturing Helps Increase Conversions

By | December 29th, 2016|Digital marketing|

So you’re looking at your traffic analytics dashboard and seeing a lot of visitors and pageviews, but no conversions. It’s a common issue on the web, especially on blogs, where the conversion rates are abysmally low. The answer is simple - you need an effective lead nurturing strategy to increase conversions. Hitting someone with a [...]

Decide on Your Online Marketing Budget

By | December 2nd, 2016|SEO|

Decide on Your Online Marketing Budget In this article, I will try to help you figure out how much of your online marketing budget should be allocated to which channels, and understand the reasoning behind it. For example, small businesses typically start with a marketing budget of around 20% of their sales. But if your [...]

Top SEO Tools for Content Creation and Marketing

By | November 25th, 2016|Content Creation, Content Marketing, SEO|

Top SEO Tools for Content Creation and Marketing Optimizing content for search engines is a tricky business. When you let it rip and write what comes to mind, the page flows nicely and looks natural. But then it won’t have any keywords to attract search traffic. On the other hand, highly optimized pages stuffed with [...]

Digital Marketing Plan For Your Business

By | November 11th, 2016|Content Marketing, Digital marketing|

This article will help you in creating a digital marketing plan for your business. Online marketing has a lot of components and interconnected elements, and you should ideally be present on all the channels that your customers are on. What this means is that you can’t just do content marketing or SEO or email marketing, [...]

How to Create a Content Plan for Your Business

By | November 11th, 2016|Content Creation, Content Marketing|

Content marketing is the art of providing valuable information with the goal of building relationships with your target customers, in the hope that it converts into trust, sales and then loyalty. Explained below is a step-by-step guide on how to create a content plan that can actually get you lots of traffic with a high [...]

Top 8 Online Marketing Strategies

By | November 3rd, 2016|Content Marketing, Digital marketing|

Research carried out by smartinsights.com clearly shows that only 38% of businesses have integrated online marketing strategies. Only 16% of businesses have their strategy documented, and 46% do not have any strategy at all. If you are among the nearly half of all businesses that don’t have a proper business plan in place, then it’s [...]

How to Convert Your Ideal Customer Profile into Keywords

By | October 17th, 2016|Content Research|

Guess who's looking for you? It's your customers - they're all out there, looking for you. But most of them can't find you in the vast ocean that is the web. So how are you going to reach them? I'm glad you're interested in this and that you were able to reach me, and it proves my point. The only [...]

How to Apply for Digital Marketing Grants in Singapore ?

By | October 17th, 2016|Digital marketing, SEO|

How to Apply for Digital Marketing Grants in Singapore ? This article will tell you everything you need to know about Digital Marketing Grants in Singapore. We will tell you what kind of grants are available, how much you can apply for, eligibility criteria, how to apply, and other relevant information. Government grants typically support [...]