How Lead Nurturing Helps Increase Conversions

By | December 29th, 2016|Digital marketing|

So you’re looking at your traffic analytics dashboard and seeing a lot of visitors and pageviews, but no conversions. It’s a common issue on the web, especially on blogs, where the conversion rates are abysmally low. The answer is simple - you need an effective lead nurturing strategy to increase conversions. Hitting someone with a [...]

Interview With Influencer Marketing Guru Mangal Karnad

By | December 23rd, 2016|Digital marketing|

Kamkash caught up with Influencer Marketing Guru Mangal Karnad to get some insight into what she does, and get some tips on how to improve on the digital marketing services we provide. Influencer Marketing Guru Mangal Karnad Mangal D. Karnad is the co-founder of FableSquare, an Influencer Marketing Agency based in Bangalore. [...]

Digital Marketing Strategy for Tech Startups

By | December 16th, 2016|Content Marketing, Digital marketing|

Before we start discussing strategies, let’s just take a moment to step back and figure out why this is so important. Take a look at these statistics on startup failure: 25% of all new businesses don’t make it past the first year. 50% of all new businesses fail within the first five years. 10% of [...]

SEO Content Writing Tips For Writers Only. Bots Not Welcome

By | December 10th, 2016|Content Creation, Digital marketing|

Content writing I’m going to start this article on SEO content writing tips by telling you to ignore the search engines. Throw the anchor texts overboard. Let your keyword density be fluid and natural. For sure, the tips, checklists and SEO tools mentioned below will help you rank better than content that hasn’t [...]

Decide on Your Online Marketing Budget

By | December 2nd, 2016|Digital marketing, SEO|

Decide on Your Online Marketing Budget In this article, I will try to help you figure out how much of your online marketing budget should be allocated to which channels, and understand the reasoning behind it. For example, small businesses typically start with a marketing budget of around 20% of their sales. But if your [...]