Top SEO Tools for Content Creation and Marketing

By | November 25th, 2016|Content Creation, Content Marketing, SEO|

Top SEO Tools for Content Creation and Marketing Optimizing content for search engines is a tricky business. When you let it rip and write what comes to mind, the page flows nicely and looks natural. But then it won’t have any keywords to attract search traffic. On the other hand, highly optimized pages stuffed with [...]

How to Use Stories for Content Creation

By | November 15th, 2016|Content Creation|

An article on how to create the perfect tagline has been rattling around in my head, but then I have a deadline to write this one on story telling for brands. So I'm going to try to combine the two by telling you a story on how a company I met recently came up with [...]

Digital Marketing Plan For Your Business

By | November 11th, 2016|Content Marketing, Digital marketing|

This article will help you in creating a digital marketing plan for your business. Online marketing has a lot of components and interconnected elements, and you should ideally be present on all the channels that your customers are on. What this means is that you can’t just do content marketing or SEO or email marketing, [...]

How to Create a Content Plan for Your Business

By | November 11th, 2016|Content Creation, Content Marketing|

Content marketing is the art of providing valuable information with the goal of building relationships with your target customers, in the hope that it converts into trust, sales and then loyalty. Explained below is a step-by-step guide on how to create a content plan that can actually get you lots of traffic with a high [...]

Balancing Content Creation vs Content Marketing

By | November 3rd, 2016|Content Creation, Content Marketing|

The debate about balancing content creation vs content marketing has been raging on the web ever since Tim Berners-Lee cooked up the first website in 1990. In this article, we aim to put this issue to rest once and for all by combining the two into a single act. But before you find out what [...]

Top 8 Online Marketing Strategies

By | November 3rd, 2016|Content Marketing, Digital marketing|

Research carried out by smartinsights.com clearly shows that only 38% of businesses have integrated online marketing strategies. Only 16% of businesses have their strategy documented, and 46% do not have any strategy at all. If you are among the nearly half of all businesses that don’t have a proper business plan in place, then it’s [...]